»Leaflet Schneidler Latein«



»Leaflet Schneidler Latein«

This leaflet with a font sample of the Schneidler Latein – a font designed by F. H. Ernst Schneidler – has been set and printed in the letterpress workshop of the HAW Hamburg, Department Design.

»Schneidler Latein Brochure«

»Schneidler Latein Brochure«

I made this brochure about my font Schneidler Latein showing the development of the font. Schneidler Latein is my first published font.

It is available on Myfonts

https://www.myfonts.com/fonts/lena-schmidt/schneidler-latein/

»Schneidler Latein Glyphen«

»Schneidler Latein Glyphen«


I made this book about my font Schneidler Latein Regular showing all glyphs the font is containing.

The font is published on Myfonts:

https://www.myfonts.com/fonts/lena-schmidt/schneidler-latein/

The Schneidler Latein is a sharp and elegant Antiqua based on the ductus of the broad edged pen with a strong character. Running perfectly in paragraph text giving it something quite special and being effortlessly legible at the same time, Schneidler Latein works great in headings as well. Each glyph is a piece of art ready to be used in branding and blowup combining beauty and personality in a kick-ass blend. It is absolutely new to the digital world as it never has been digitized before.

»You Don’t Own Me«




»You Don’t Own Me«

»You Don’t Own Me« is a conceptual fotowork that consists of collected pictures from online ads on Ebay mainly showing antropomorphic objects that appear to have a liveliness in them. The pictures have been collected over two years the piece consists of a choice of about 300 pictures out of initially 3000.

Coached by Prof. Linn Schröder

IN DA WOOD NO. II

Group Exhibition / Gruppenausstellung

Artists / Künstler*innen:
Arndt & Grumbowski / Artourette /
Max Bienefeld / Flying Förtress / Jana Fux / Florian Huber / Penny Monogiou / Tilman Knop / Jan Köchermann / Lunar / Darko C. Nicolic / Lena Schmidt / Hans-Peter Stark / Daniel van Eendenburg / ZONENKINDER /

Mit der Ausstellung IN DA WOOD wird ein Bogen gespannt zwischen Street Art und Graffiti, Malerei, Skulptur, Installation und klassischer Bildhauerei.

Vernissage: 09. 08. 2019 ab 17 Uhr
Ausstellung: vom 10. 08. – 25. 08. 2019
Öffnungszeiten: Do. – So. 15 – 19 Uhr

Gesonderte Öffnungszeiten zum 10. Geburtstag des Gängeviertels:
Do. 22. 08. – Sa. 24.08. 15–21 Uhr
So. 25. 08. Ab 16 Uhr Finissage

Die Ausstellung zeigt Arbeiten von Künstler*innen aus dem Gängeviertel bzw. mit dem Gängeviertel assoziiert, befreundet oder kooperierend. Alle vereint das Material ihrer Arbeiten bzw. die kreative Auseinandersetzung mit dem Thema WOOD: Holz als Werkstoff, Grundfläche, plastisches Objekt oder natürliche Ressource; der Wald als Projektionsfläche und (bedrohter) Lebensraum. Das Thema Holz hat schon seit geraumer Zeit in unterschiedlichster Art (wieder) und mit vollem Recht Einzug gehalten in die Ateliers und Werkstätten der zeitgenössischen Kunst.

Das Gängeviertel wurde am 22. August 2009 besetzt und vor dem Abriss gerettet. Seitdem setzen wir uns für diesen nichtkommerziellen soziokulturellen Ort ein: für ein gemeinsames Leben, Arbeiten und Wohnen, für mehr Kunst, Kultur und Soziales mitten in Hamburg.

//Die Galerie Speckstrasse wird freundlich unterstützt von der Behörde für Kultur und Medien//

Kurator*innen: Christine Ebeling / Goldstein &Goldstein (Zonenkinder)

Links zu den Künstler*innen:

Arndt & Grumbowski: https://www.facebook.com/arndtundgrumbowski/

Artourette –https://www.instagram.com/artourette/?hl=de

Max Bienefeld –

Flying Förtress –https://www.instagram.com/flyingfortress243/?hl=de

Lunar – http://www.lunar75.com/studio/i/walls/#

Tilman Knop – http://www.tilman-knop.de

Jan Köchermann – https://www.koechermann.com

Darko C. Nikolic – http://www.dcnikolic.com/

Florian Huber – https://www.florianhuber.art

Jana Fux – https://www.dieurbanekunstkammer.org/jana-fux.html

Lena Schmidt – https://www.lenaschmidt.com

Hans Peter Stark – http://www.hans-peter-stark.de

Daniel van Eendenburg –http://produktionunfuk.net/about

ZONENKINDER – http://zonenkinder.org/

»Schneidler Latein«

»Schneidler Latein« Typeface

The Schneidler Latein is a sharp and elegant Antiqua based on the ductus of the broad edged pen with a strong character. Running perfectly in paragraph text giving it something quite special and being effortlessly legible at the same time, Schneidler Latein works great in headings as well. Each glyph is a piece of art ready to be used in branding and blowup combining beauty and personality in a kick-ass blend. It is absolutely new to the digital world as it never has been digitized before.

This new version digitized, further developed and extended by artist and graphic designer Lena Schmidt comes in nine styles from which there are four application-related ones like Subtext and Display and five weight-related ones like Bold and Heavy. Each style contains 948 glyphs, variations of numbers, three stylistic sets one preserving the historic forms of changed characters, small caps, open type features and superior and inferior characters.

Designed by F. H. Ernst Schneidler the Schneidler Latein was released in 1916, the bold version in 1920 and the italics in 1921. Schneidler was born in 1882 in Berlin. He studied at the school for applied arts in Düsseldorf with professor F. H. Ehmcke and P. Behrens. He was as a painter, graphic designer and illustrator. In 1920 he was appointed as teacher in the school for applied arts Stuttgart. His students were Albert Kapr, Imre Reiner and Lilo Rasch-Naegele among others. Further well-known fonts from his hands are for example Legende, Amalthea, Schneidler Mediävel and Schneidler Antiqua.

The Font is published on Myfonts

https://www.myfonts.com/fonts/lena-schmidt/schneidler-latein/

»Wendenstraße 45 | Studio 45«

»Künstlerhaus Wendenstraße«


in this school project i did a fictional branding for an artist house in Hamburg. The house is very diverse, there are a lot of different art forms present, as music, visual art, theater, dance, design, performance … In the house there is a gallery named »Studio 45«. My plan was to do a branding which includes the house as well as the gallery as one logo that can be used for both, with the possibility to use each part as a single logo if wished. The task was to use type only, which means no photos or illustrations in the branding. I decided to use the logo as a vessel for the informations in the poster and flyer designs. I also created a key visual that consists out of elements of the logo and which can be used as an artistic part of the visual identity of the house for example in forms of a sculpture or a wall projection on the house.


Coached by Prof. Sven Vogel and Prof. Jovica Veljović.

»Warteräume«

»Warteräume«


This is a series of photos which were taken in an animal shelter outside business hours when nobody was there and everything was waiting and resting. In this student project I tried to capture this strange and sad atmosphere I found at that place.

Coached by Prof. Vincent Kohlbecher

»Long Nights«

»Long Nights«


This is a series of photos which were taken in an animal shelter outside business hours when nobody was there and everything was waiting and resting. In this student project I tried to capture this strange and sad atmosphere I found at that place.

»Kim Typeface«

»Kim Typeface«


»Kim« is a grid font that was designed by my nine year old niece Kim on a grid predefined by me. In this student project I was interested to see how Kim would tackle the task of dealing with this grid and what the result would be like.


Coached by Prof. Jovica Veljović.

»Jutta Typeface«

»Jutta« Typeface

In this student project I digitalised a font design by my mother Jutta.When my mother was young she loved to do pen drawings. She did a lot of wonderful illustrations and many font designs. I wanted the font to still have the initial charakter of a hand-drawn font but to work in the digital world as well. As the template I used was a Donovan songtext I decided to integrate this as well as the great illustrations I found in my mothers archive into my design of the presentation.


Coached by Prof. Jovica Veljović.

Poster:

»Sold Dreams«

Lena Schmidt Design


A shortfilm using stop motion techniques. Music by Peer Schmid.


The Film has been shown during »Flimmerfest 2017« at HAW Hamburg Department Design and at www.visualcontainer.tv  (International Videoart webchannel) Date : November 9th to December 5th 2018 (24h/24th) during the 31th Festival Les Instants Vidéo 2018 www.instantsvideo.com


HD video on You Tube

»Gestalterische Grundprinzipien«

Lena Schmidt Design

»Gestalterische Grundprinzipien«

A student project about the basic principles of design.Starting with arrangement of space, contrast, line, rhythm and ending finally with colour bringing all aspects together. If you want to see the whole book you find an animated GIF at the bottom of the page.


Coached by Prof. Jovica Veljović.

»Improvisation mit R«

Lena Schmidt Design

»Improvisation mit R«


In this student project I was inspired by “concrete poetry” using repetition as stylistic element both in typography and photography. The initial task was to create a poster dealing with the letter “R” which developed into this brochure afterwards. 


Coached by Prof. Jovica Veljović.

»Picture A Song«

Lena Schmidt Design

»Picture A Song«

In this student project I worked with collage techniques to picture the song “360 Volts” by The Zap: Listen to the song Inspired by the different universal structures I found in nature as well as in codes and computer systems I tried to find and show these similarities. 


Coached by Prof. Stefan Stefanescu.