»You Don’t Own Me photobook«

»You Don’t Own Me« is a conceptual photo collection presented in a book. It consists of collected pictures from online ads mainly showing antropomorphic objects that appear to have a liveliness in them. The way the objects have been orchestrated by the user and  how usage changed them was of interest. They seem to breath and feel. They are creepy but beautiful. Cold but empathy evoking. They feel strange and alien but in the same time they give an intimate familiar and trusted feeling. You’ll even feel sorry for them in a way. All of that lets this collection be really intriguing. The pictures have been collected over two years. The collection consists of a choice of about 300 pictures out of initially 3000.
The book is 170 × 240 mm and has 348 pages. It’s cover has a linen binding with laser imprinting on it.

»Leaflet Schneidler Latein«



»Leaflet Schneidler Latein«

This leaflet with a font sample of the Schneidler Latein – a font designed by F. H. Ernst Schneidler – has been set and printed in the letterpress workshop of the HAW Hamburg, Department Design.

»Schneidler Latein Brochure«

»Schneidler Latein Brochure«

I made this brochure about my font Schneidler Latein showing the development of the font. Schneidler Latein is my first published font.

It is available on Myfonts

https://www.myfonts.com/fonts/lena-schmidt/schneidler-latein/

»Kim Typeface«

»Kim Typeface«


»Kim« is a grid font that was designed by my nine year old niece Kim on a grid predefined by me. In this student project I was interested to see how Kim would tackle the task of dealing with this grid and what the result would be like.


Coached by Prof. Jovica Veljović.

»Jutta Typeface«

»Jutta« Typeface

In this student project I digitalised a font design by my mother Jutta.When my mother was young she loved to do pen drawings. She did a lot of wonderful illustrations and many font designs. I wanted the font to still have the initial charakter of a hand-drawn font but to work in the digital world as well. As the template I used was a Donovan songtext I decided to integrate this as well as the great illustrations I found in my mothers archive into my design of the presentation.


Coached by Prof. Jovica Veljović.

Poster:

»Gestalterische Grundprinzipien«

Lena Schmidt Design

»Gestalterische Grundprinzipien«

A student project about the basic principles of design.Starting with arrangement of space, contrast, line, rhythm and ending finally with colour bringing all aspects together. If you want to see the whole book you find an animated GIF at the bottom of the page.


Coached by Prof. Jovica Veljović.

»Improvisation mit R«

Lena Schmidt Design

»Improvisation mit R«


In this student project I was inspired by “concrete poetry” using repetition as stylistic element both in typography and photography. The initial task was to create a poster dealing with the letter “R” which developed into this brochure afterwards. 


Coached by Prof. Jovica Veljović.

»Picture A Song«

Lena Schmidt Design

»Picture A Song«

In this student project I worked with collage techniques to picture the song “360 Volts” by The Zap: Listen to the song Inspired by the different universal structures I found in nature as well as in codes and computer systems I tried to find and show these similarities. 


Coached by Prof. Stefan Stefanescu.