»Wendenstraße 45 | Studio 45«

»Künstlerhaus Wendenstraße«


in this school project i did a fictional branding for an artist house in Hamburg. The house is very diverse, there are a lot of different art forms present, as music, visual art, theater, dance, design, performance … In the house there is a gallery named »Studio 45«. My plan was to do a branding which includes the house as well as the gallery as one logo that can be used for both, with the possibility to use each part as a single logo if wished. The task was to use type only, which means no photos or illustrations in the branding. I decided to use the logo as a vessel for the informations in the poster and flyer designs. I also created a key visual that consists out of elements of the logo and which can be used as an artistic part of the visual identity of the house for example in forms of a sculpture or a wall projection on the house.


Coached by Prof. Sven Vogel and Prof. Jovica Veljović.

»Warteräume«

»Warteräume«


This is a series of photos which were taken in an animal shelter outside business hours when nobody was there and everything was waiting and resting. In this student project I tried to capture this strange and sad atmosphere I found at that place.

Coached by Prof. Vincent Kohlbecher

»Long Nights«

»Long Nights«


This is a series of photos which were taken in an animal shelter outside business hours when nobody was there and everything was waiting and resting. In this student project I tried to capture this strange and sad atmosphere I found at that place.

»Kim Typeface«


“Kim” is a grid font that was designed by my nine year old niece Kim on a grid predefined by me. In this student project I was interested to see how Kim would tackle the task of dealing with this grid and what the result would be like.


Coached by Prof. Jovica Veljović.

»Gestalterische Grundprinzipien«

Lena Schmidt Design

»Gestalterische Grundprinzipien«

A student project about the basic principles of design.Starting with arrangement of space, contrast, line, rhythm and ending finally with colour bringing all aspects together. If you want to see the whole book you find an animated GIF at the bottom of the page.


Coached by Prof. Jovica Veljović.

»Improvisation mit R«

Lena Schmidt Design

»Improvisation mit R«


In this student project I was inspired by “concrete poetry” using repetition as stylistic element both in typography and photography. The initial task was to create a poster dealing with the letter “R” which developed into this brochure afterwards. 


Coached by Prof. Jovica Veljović.

»Picture A Song«

Lena Schmidt Design

»Picture A Song«

In this student project I worked with collage techniques to picture the song “360 Volts” by The Zap: Listen to the song Inspired by the different universal structures I found in nature as well as in codes and computer systems I tried to find and show these similarities. 


Coached by Prof. Stefan Stefanescu.