»You Don’t Own Me photobook«

»You Don’t Own Me« is a conceptual photo collection presented in a book. It consists of collected pictures from online ads mainly showing antropomorphic objects that appear to have a liveliness in them. The way the objects have been orchestrated by the user and  how usage changed them was of interest. They seem to breath and feel. They are creepy but beautiful. Cold but empathy evoking. They feel strange and alien but in the same time they give an intimate familiar and trusted feeling. You’ll even feel sorry for them in a way. All of that lets this collection be really intriguing. The pictures have been collected over two years. The collection consists of a choice of about 300 pictures out of initially 3000.
The book is 170 × 240 mm and has 348 pages. It’s cover has a linen binding with laser imprinting on it.

»Schneidler Latein Brochure«

»Schneidler Latein Brochure«

I made this brochure about my font Schneidler Latein showing the development of the font. Schneidler Latein is my first published font.

It is available on Myfonts

https://www.myfonts.com/fonts/lena-schmidt/schneidler-latein/

»Schneidler Latein Glyphen«

»Schneidler Latein Glyphen«


I made this book about my font Schneidler Latein Regular showing all glyphs the font is containing.

The font is published on Myfonts:

https://www.myfonts.com/fonts/lena-schmidt/schneidler-latein/

The Schneidler Latein is a sharp and elegant Antiqua based on the ductus of the broad edged pen with a strong character. Running perfectly in paragraph text giving it something quite special and being effortlessly legible at the same time, Schneidler Latein works great in headings as well. Each glyph is a piece of art ready to be used in branding and blowup combining beauty and personality in a kick-ass blend. It is absolutely new to the digital world as it never has been digitized before.

»Gestalterische Grundprinzipien«

Lena Schmidt Design

»Gestalterische Grundprinzipien«

A student project about the basic principles of design.Starting with arrangement of space, contrast, line, rhythm and ending finally with colour bringing all aspects together. If you want to see the whole book you find an animated GIF at the bottom of the page.


Coached by Prof. Jovica Veljović.

»Improvisation mit R«

Lena Schmidt Design

»Improvisation mit R«


In this student project I was inspired by “concrete poetry” using repetition as stylistic element both in typography and photography. The initial task was to create a poster dealing with the letter “R” which developed into this brochure afterwards. 


Coached by Prof. Jovica Veljović.

»Picture A Song«

Lena Schmidt Design

»Picture A Song«

In this student project I worked with collage techniques to picture the song “360 Volts” by The Zap: Listen to the song Inspired by the different universal structures I found in nature as well as in codes and computer systems I tried to find and show these similarities. 


Coached by Prof. Stefan Stefanescu.