»Gestalterische Grundprinzipien«

Lena Schmidt Design

»Gestalterische Grundprinzipien«

A student project about the basic principles of design.Starting with arrangement of space, contrast, line, rhythm and ending finally with colour bringing all aspects together. If you want to see the whole book you find an animated GIF at the bottom of the page.


Coached by Prof. Jovica Veljović.

»Improvisation mit R«

Lena Schmidt Design

»Improvisation mit R«


In this student project I was inspired by “concrete poetry” using repetition as stylistic element both in typography and photography. The initial task was to create a poster dealing with the letter “R” which developed into this brochure afterwards. 


Coached by Prof. Jovica Veljović.

»Picture A Song«

Lena Schmidt Design

»Picture A Song«

In this student project I worked with collage techniques to picture the song “360 Volts” by The Zap: Listen to the song Inspired by the different universal structures I found in nature as well as in codes and computer systems I tried to find and show these similarities. 


Coached by Prof. Stefan Stefanescu.